Apple’s success factors
Apple’s success story is a lesson for those interested in commercial issues.
Even though there are very few products and concepts, how does Apple manage to be at the top of the list of top winners in the world market?
Apple’s success story was written with Iphone, the company’s best-known product. The number of annual sales of iPhone is increasing rapidly.
Its users often define Iphone as:
– Iphone is stable.
– Iphone fast.
– Iphone resistant.
– No virus on iphone.
– Iphone is charging fast.
– Iphone operating system is very good.
– Iphone does not have problems such as freezing, slumping and slowing down.
– Iphone service quality.
– Iphone is lost or stolen the information inside is safe.
So what makes the iPhone so popular is only the technical features and quality of service? Don’t have other phones with Iphone quality?
Apple has been implementing a successful marketing strategy for many years. Apple makes people feel special.
Most people buy Iphone for prestige, not for technical features, but actually they have other high quality and cheap phones that they can buy on the market, but they don’t give people the prestige they want.
Most famous and rich people use Apple products. For this reason, Apple products have become much more than a phone for people and have become an object of desire.
People’s incomes are at very different levels. Most people can not sit in the same houses, can not vacation in the same places, can not go to the same restaurants but can use the same phone. Even someone with a minimum charge can buy an Iphone.
Apple has very few products. While the majority of large firms are trying to increase product diversity, Apple is considering how to make better available products. For example, the sum of Sony’s earphones is even greater than the sum of all Apple products. Apple can focus all its effort, knowledge, capital to develop a single product. Thus, the quality of the resulting product increases. At the same time this means less cost.
If you go to Apple stores anywhere in the world, you’ll see store employees not trying to sell you anything.
When you research the internet about Apple customer service, you’ll see negative reviews like all other companies, but in general, the majority of customers are satisfied with Apple’s customer service.
One of the biggest reasons for Apple’s success is that it is stable. Apple has made mistakes from time to time, but this has never caused great ups and downs.
Apple has produced revolutionary devices such as iPad, iPhone, iTunes and iMac in just ten years.
Apple’s revolutionary products had a great psychological impact on people. Before each new product announcement of Apple, people are excited and enter into a great expectation.
Apple, iTunes and AppStore services provide the best options for video, photo, internet and gaming consumers. It is very difficult to deal with a gigantic system like Android, but Apple products are successful in this.
Particularly, bringing together the best of the world of content, such as music, cinema and television, with the iTunes Internet service, has become a great source of prestige for Apple.
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Thank you for your interest…